Welcome back, class. Summer break’s over. The slow pace ends and the mad rush to games, clubs and team sports begins. No parent has time to cook dinner or—after spending a fortune on school supplies—the desire to pay much for it. (Have a look at your competitors’ low-cost back-to-school bargains: Chick Fil-A; CiCi’s Pizza; and [...]
Heard the one about the grocery chain that created a billboard that emits the scent of cooked steak? No, really, we’re not joking. Click here to see the mammoth and arresting display—complete with aroma-vision (or whatever they call it.)
The blog and its comments prove people have noticed the billboard and that an unforgettable—though debatably good—impression [...]
It may seem like madness to advertise in March, when every advertising channel is choked with NCAA basketball tourney pitches. But it’s in these situations that restaurant chains have proven clever in getting the word out and scoring sales.
Ruby Tuesday promised to award $1 million to anyone who submits a perfect bracket (which, given this [...]
Regardless of whether you like or understand social media applications, their popularity continues to soar—because they work. During the Multi-Unit Restaurant Technology show, a.k.a. MURTEC, one speaker said these progressive marketing vehicles “is about knowing your business, knowing your customers, and engaging in a conversation with them.” Social media works by touching people in highly [...]
