Betty White, the legendary 88-year-old comedienne on a renaissance run of late, recently hosted Saturday Night Live—an achievement she owes largely to a Facebook group that helped her get onto the show. Ironically, White didn’t even know what Facebook was until recently, when she took a look and surmised it “a huge waste of time.”
That [...]

Regardless of whether you like or understand social media applications, their popularity continues to soar—because they work. During the Multi-Unit Restaurant Technology show, a.k.a. MURTEC, one speaker said these progressive marketing vehicles “is about knowing your business, knowing your customers, and engaging in a conversation with them.” Social media works by touching people in highly [...]