In modern advertising, smells sell June 14, 2010

Heard the one about the grocery chain that created a billboard that emits the scent of cooked Smells Sellsteak? No, really, we’re not joking. Click here to see the mammoth and arresting display—complete with aroma-vision (or whatever they call it.) 

The blog and its comments prove people have noticed the billboard and that an unforgettable—though debatably good—impression was made. And despite some making a stink about it, they’ve got to admit the idea is innovative and unique, plus nobody will ever forget the advertiser’s name.

Is your marketing program that memorable? Are you doing anything that’s so comparably dramatic it always leads your customers to buy? No, an advertising pitch needn’t be scented to make a point, but your message better be pointed if you want customers to eventually enjoy the aroma of your foods.

An effective online marketing program is but one benefit of using the ONOSYS platform. We don’t do billboards, but we can show you how to cook up some sweet-smelling sales using the Internet.

And in case you’re wondering, our programmers are working round the clock to bring scented advertising to the Web. No, really, we’re not joking.

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