Facebook Vs. Twitter

Regardless of whether you like or understand social media applications, their popularity continues to soar—because they work. During the Multi-Unit Restaurant Technology show, a.k.a. MURTEC, one speaker said these progressive marketing vehicles “is about knowing your business, knowing your customers, and engaging in a conversation with them.” Social media works by touching people in highly personalized and effective ways, and when that happens, they usually become customers.

Many of our customers know this. Recently, one pizza chain client ran a sales promotion on Facebook and Twitter to see which best spurred online ordering transactions . To track which channel drove the most traffic, each was given a specific code identified by its ONOSYS online ordering system. Using these tools, every order, every dime spent and the advertising channel that delivered the message was 100 percent trackable—a feat feasible only with online ordering.

Ultimately, customers using Twitter bought the offer more often than Facebook users. Why? Likely because Twitter makes its point quickly and clearly using 140 character messages. Messages sent to Facebook pages land in a sea of photos and “friend” posts that could make the message harder to find.

That brings up the question:

What works better for your brand: Facebook or Twitter?