Going mobile at light speed

So you’ve got an online ordering site that’s super cool, fully automated and a real sales horse for your restaurant. You’re proud of it and you should be. But according to new research released by Morgan Stanley in December, you could be behind the tech curve if your site isn’t set up to market to mobile phone users. In its “Mobile Internet Report,” the venerable investment and banking house concluded that “more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years.” And given how quickly mobile device use is growing, that number may be conservative: Researchers found that the use of mobile devices for Web access is growing far faster than it did when the only option was through a desktop computer. If you doubt that finding, ask some teens whether they prefer their laptops or their smart phones for surfing the ‘net. Their thumbs, permanently bent from typing on their mobile phones, will provide some proof.

Apple seeding the market

Not surprisingly, Morgan Stanley researchers pegged Apple Computing (and its groundbreaking iPhone) as the leading innovator in mobile applications. What many once called a gadget is the most influential force helping grow mobile phone commerce, and there’s no end in sight. Does your website have an iPhone app? If it doesn’t, but yours is an ONOSYS site, the upgrade is simple. If you don’t have an ONOSYS Online Ordering platform, give us a call. We’ll help revolutionize your restaurant business by moving you ahead of the technology curve. To read the “The Mobile Internet Report” for yourself, visit (http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf).