The world's most exclusive Subway is also cooler than you'd ever thought Subway could be: Fully-functioning, inside a shipping container, delivering sandwiches up and down the full height of the Ground Zero construction—soon to top 100 stories.

 

 

Kudos to Subway for coming up with a truly radical marketing idea: a sandwich shop that dangles from a crane that moves it up and down to serve workers on different floors of the emerging Freedom Tower. (The building is under construction in Manhattan at the site of the fallen World Trade Center complex. When completed, it will rise to 1,776 feet.) The shop is about the size of a rail car, is painted bright yellow and branded with the well-known Subway logo.

The story of the soaring store (click here to learn more) will doubtless attract worldwide attention, and given the emotions attached to the new building’s construction, Subway will earn some “feel good” points for its involvement. And what a boon it is for iron workers who don’t have to leave the super structure to get lunch. Now that’s convenient!