‘Kudos’ Archive

Your New Competition: Grocery Stores August 4, 2010 No Comments

Save for food addicts and social butterflies, no one likes grocery shopping. But the 76-store Wegmans Food Market chain is changing that by—get this—installing casual dining pubs at its stores.
Ticked because your coupons aren’t current? Offended by surly service at the meat counter? Then take the edge off with a pint at The Pub (or [...]

In modern advertising, smells sell June 14, 2010 No Comments

Heard the one about the grocery chain that created a billboard that emits the scent of cooked steak? No, really, we’re not joking. Click here to see the mammoth and arresting display—complete with aroma-vision (or whatever they call it.) 
The blog and its comments prove people have noticed the billboard and that an unforgettable—though debatably good—impression [...]

Operators go ‘Gaga’ over new tech at NRA show May 31, 2010 No Comments

They were dancing in the aisles at this year’s National Restaurant Association show in Chicago—kind of. For fun, organizers started a Lady Gaga mob dance in the main entrance area, and as this entertaining video shows, it created a stir.
Truthfully, that silly jig reflected the lighthearted mood at the show: an encouraging departure from the [...]

Convenient marketing doesn’t have to be difficult January 4, 2010 No Comments

 
 

Kudos to Subway for coming up with a truly radical marketing idea: a sandwich shop that dangles from a crane that moves it up and down to serve workers on different floors of the emerging Freedom Tower. (The building is under construction in Manhattan at the site of the fallen World Trade Center complex. When [...]