Welcome back, class. Summer break’s over. The slow pace ends and the mad rush to games, clubs and team sports begins. No parent has time to cook dinner or—after spending a fortune on school supplies—the desire to pay much for it. (Have a look at your competitors’ low-cost back-to-school bargains: Chick Fil-A; CiCi’s Pizza; and [...]
Starbucks Coffee now has 10 million Facebook fans, more than any U.S. food and drink company—including Coca-Cola. But should the Coffee King get too foamed up over its achievement, it should know it’s trailing Lady Gaga by 400,000 fans. (The ONOSYS fan page is lagging by, um, slightly more.)
According to research MediaPost.com research, clever online [...]
They were dancing in the aisles at this year’s National Restaurant Association show in Chicago—kind of. For fun, organizers started a Lady Gaga mob dance in the main entrance area, and as this entertaining video shows, it created a stir.
Truthfully, that silly jig reflected the lighthearted mood at the show: an encouraging departure from the [...]
The week’s Restaurant Leadership Conference in Scottsdale, Ariz., gathered 1,000 top industry executives to discuss the terrific news that industry sales are finally rebounding. GE Capital shared encouraging survey results showing “pent-up demand” for restaurant meals, and multiple April reports of positive Q1 same-store sales at U.S. chains reinforced those findings. With such evidence that [...]
The IRS says 20 percent of taxpayers file on April 15, and 61 percent who owe file later. That means a lot of worried citizens aren’t thinking of how they’ll manage meals for the next couple of nights. Luckily, many restaurant and hotel companies are helping.
* At the Deer Creek Inn in Nevada City, Calif., [...]
This year a prime-time Super Bowl TV ad costs an estimated $2.6 million for a 30 second spot. Those commercials typically are fun to watch—hilarious even—but you have to wonder whether such broadcast messages ever yield real sales.That’s a question you don’t have to ask when your restaurant has an online ordering platform with an [...]
Your most powerful marketing tool may be sitting by the cash register. That’s right, your trusty business card collecting fishbowl can be the center of your restaurants digital marketing campaign. Is your restaurant taking full advantage of your fishbowl’s marketing potential?
E-mail is cheap, fast, and it’s easy. And when done right, it’s very lucrative. Follow [...]
It’s been said the only certainties in life are death and taxes. And today, many Americans will likely tell you death is preferable to taxes. Like no other day, April 15 brings incomparable loads of headaches, hand wringing and teeth-grinding as the payment for living in a free country. (How’s that for irony?)
Yet amid today’s [...]
