PAUL is a French chain of bakery/cafe restaurants featuring a specialty menu of gourmet pastries, breads, sandwiches, soups, and more. In early 2013, PAUL launched online ordering with ONOSYS in seven of its US locations for both catering and carry-out. In this merchant spotlight, Philippe Sanchez, President & CEO of PAUL USA explains why the brand chose ONOSYS and why he believes online ordering is a must-have solution to compete in the restaurant space.
1. Why did you choose online ordering with ONOSYS?
Early this year, launching a catering service became a priority for PAUL and we knew we needed an online ordering platform to support it. We ultimately chose ONOSYS for several reasons – They offered a cost effective solution that was quick to implement and the ability to access a large network of customers for additional marketing opportunities and added exposure through the LivingSocial website and its mobile app.
2. How would you describe your experience with the product and service thus far?
We’re pleasantly surprised and very impressed. We’re still impressed by speed of implementation, by the responsiveness and engagement of the ONOSYS team and most importantly, how easy it was for PAUL operationally. All we had to do was provide our catering menu and day-to-day menu and in a matter of a few weeks we were accepting orders. The whole process was super easy and that’s been key.
3. How are you spreading the word to new/current customers (any specific marketing tactics)?
We recently launched an internal marketing campaign in which we trained store managers to promote the online ordering platform both in-store and over the phone. Supporting elements include uniform buttons, window clings, and key screen ads that promote the messaging “Cut the line – Order online.” We’ve also leveraged our social media channels, namely Facebook, to promote the campaign to our online followers. So far it’s been quite successful!
4. What kind of impact has online ordering had on your restaurant so far?
Since we’ve launched the catering business – and the online ordering platform in conjunction, we’ve seen a 3% boost in revenue. To date, we’ve considered the launch of catering to be extremely successful and we know that it’s due in part to the online ordering. It’s was absolutely essential add-on to the catering initiative.
5. In your opinion, why is online ordering a ‘must-have solution’ to compete in the restaurant space?
If a restaurant wants to be able to lure their customer to place a large order and you’re in the catering business, you must have an online ordering solution. It’s very easy to use and the customization of the ordering page gives customers the impression they are on the PAUL website – which promotes a trusted experience. And with the minimal upfront cost, fast execution with low work for the merchant, there’s really no excuse not to have it.